What is .promo?
.promo entered the DNS root zone on December 31, 2015, 10 years ago. It came out of ICANN's New gTLD Program, the 2012 application round that grew the root from 22 generic TLDs to well over a thousand.
Identity Digital Domains Limited also runs 23 other TLDs, including .archi, .bet, .bio, .black and .blue.
On the technical side, .promo is served by 4 authoritative name servers, every one of them reachable over IPv6. It is also DNSSEC-signed: the root zone carries a DS record for .promo, which lets validating resolvers check its answers cryptographically. Registration data is published over RDAP.
Same registry, other endings
23 other TLDs share this operator.
.promo FAQ
What does .promo mean?
.promo is a generic top-level domain named for the word "promo", and it's aimed at shopping & e-commerce. It doesn't belong to any country.
What is .promo used for?
.promo is mostly used for shopping & e-commerce. Like most gTLDs, it's a label of intent rather than a guarantee — check the site, not just the ending.
What country is .promo?
None. .promo is a generic top-level domain, so it isn't tied to any country.
Who owns the .promo domain extension?
Identity Digital Domains Limited operates .promo as its registry, under a registry agreement with ICANN.
When was .promo created?
.promo was delegated to the DNS root zone on December 31, 2015.
Is .promo a valid domain?
Yes. .promo is an active top-level domain in the DNS root zone, delegated in 2015, so .promo addresses work in every browser.
Can I buy a .promo domain?
.promo names are sold through ICANN-accredited registrars. Some gTLDs restrict who can register, so read Identity Digital Domains Limited's policy if you're unsure.
Is .promo DNSSEC-signed?
Yes, the root zone holds a DS record for .promo.
Sources
Data from IANA root zone version 2026102000. Last changed September 4, 2025. Spotted something wrong? Tell us.
