.co vs .net
Which domain extension should you choose? Here's how the two compare — and when each one is the better pick.
Side by side
| .co | .net | |
|---|---|---|
| What it is | Colombia's ccTLD | Legacy generic TLD, since 1985 |
| Runs the registry | Ministry of Information and Communications Technologies (MinTIC) | VeriSign, Inc. |
| In the root zone since | Early ccTLD (date not recorded) | January 1, 1985 |
| Popular meaning | company, or a short alternative to .com | — |
| Search geotargeting | ccTLD that Google treats as generic | Generic — not tied to a country |
| DNSSEC-signed | Yes | Yes |
| Name servers (IPv6) | 4 (4) | 13 (13) |
Choose .co if…
- Startups and small businesses wanting a short brand
- Companies that read ".co" as "company"
- Colombian businesses, obviously
Watch out for
- Visitors and email senders often autocorrect to .com
- If someone else owns your name on .com, you'll leak traffic and email to them
A good second choice when the .com is gone, especially for short names. Own the .com too if you can, because people will type it.
Choose .net if…
- Infrastructure, hosting and network services
- Technical products and internal platforms
- Protecting your brand alongside the .com
Watch out for
- Visitors default to .com — make sure you control both
Fine for technical services and as a backup to your .com. As a primary consumer brand, people will still type .com.
.co vs .net FAQ
Is .co better than .net?
Neither is better across the board. A good second choice when the .com is gone, especially for short names. Own the .com too if you can, because people will type it. Fine for technical services and as a backup to your .com. As a primary consumer brand, people will still type .com.
Does .co or .net rank better on Google?
Google doesn't give either ending a ranking bonus. What differs is geotargeting: .co is cctld that google treats as generic, and .net is generic — not tied to a country. Content and links matter far more than the TLD.
Can I use both .co and .net?
Yes, and many brands do: register both, pick one as the main site, and redirect the other to it so links and email never go astray.