What is .swatch?
Brand TLDs operate under Specification 13 of ICANN's registry agreement. It lets a trademark owner keep every second-level name for itself, so you won't find .swatch names for sale at any registrar.
ICANN's records put the delegation of .swatch on June 26, 2015. Like most of the newer endings, it was applied for in the 2012 New gTLD Program round and its registry agreement was signed on January 8, 2015.
The Swatch Group Ltd also runs one other TLD, including .omega.
Under the hood, the root zone points to 8 name servers for .swatch, every one of them reachable over IPv6. The delegation is DNSSEC-signed, so resolvers can verify that answers for .swatch haven't been tampered with on the way. Registration data is published over RDAP.
Same registry, other endings
1 other TLD shares this operator.
.swatch FAQ
What country is .swatch?
None. .swatch is a generic top-level domain, so it isn't tied to any country.
Who owns the .swatch domain extension?
The Swatch Group Ltd operates .swatch as its registry, under a registry agreement with ICANN.
When was .swatch created?
.swatch was delegated to the DNS root zone on June 26, 2015.
Is .swatch a valid domain?
Yes. .swatch is an active top-level domain in the DNS root zone, delegated in 2015, so .swatch addresses work in every browser.
Can I buy a .swatch domain?
No. .swatch is a brand TLD under ICANN Specification 13, so names are reserved for The Swatch Group Ltd.
Is .swatch DNSSEC-signed?
Yes, the root zone holds a DS record for .swatch.
Sources
Data from IANA root zone version 2026102000. Last changed January 23, 2026. Spotted something wrong? Tell us.
