What is .prime?
Brand TLDs operate under Specification 13 of ICANN's registry agreement. It lets a trademark owner keep every second-level name for itself, so you won't find .prime names for sale at any registrar.
.prime entered the DNS root zone on June 7, 2016, 10 years ago. It came out of ICANN's New gTLD Program, the 2012 application round that grew the root from 22 generic TLDs to well over a thousand.
Amazon Registry Services, Inc. operates a large portfolio of 51 TLDs, including .amazon, .audible, .author, .book and .bot.
On the technical side, .prime is served by 8 authoritative name servers, every one of them reachable over IPv6. It is also DNSSEC-signed: the root zone carries a DS record for .prime, which lets validating resolvers check its answers cryptographically. Registration data is published over RDAP.
Same registry, other endings
50 other TLDs share this operator.
.prime FAQ
What country is .prime?
None. .prime is a generic top-level domain, so it isn't tied to any country.
Who owns the .prime domain extension?
Amazon Registry Services, Inc. operates .prime as its registry, under a registry agreement with ICANN.
When was .prime created?
.prime was delegated to the DNS root zone on June 7, 2016.
Is .prime a valid domain?
Yes. .prime is an active top-level domain in the DNS root zone, delegated in 2016, so .prime addresses work in every browser.
Can I buy a .prime domain?
No. .prime is a brand TLD under ICANN Specification 13, so names are reserved for Amazon Registry Services, Inc.
Is .prime DNSSEC-signed?
Yes, the root zone holds a DS record for .prime.
Sources
Data from IANA root zone version 2026102000. Last changed February 14, 2025. Spotted something wrong? Tell us.
