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Brand TLD DNSSEC

.nike NIKE, Inc.'s brand TLD

.nike is a "dotBrand": a top-level domain run by NIKE, Inc. for its own use, not a domain the public can buy.

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Brand TLD

Brand TLD

.nike

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What is .nike?

Brand TLDs operate under Specification 13 of ICANN's registry agreement. It lets a trademark owner keep every second-level name for itself, so you won't find .nike names for sale at any registrar.

.nike entered the DNS root zone on July 9, 2016, 10 years ago. It came out of ICANN's New gTLD Program, the 2012 application round that grew the root from 22 generic TLDs to well over a thousand.

On the technical side, .nike is served by 6 authoritative name servers, every one of them reachable over IPv6. It is also DNSSEC-signed: the root zone carries a DS record for .nike, which lets validating resolvers check its answers cryptographically. Registration data is published over RDAP.

.nike FAQ

What country is .nike?

None. .nike is a generic top-level domain, so it isn't tied to any country.

Who owns the .nike domain extension?

NIKE, Inc. operates .nike as its registry, under a registry agreement with ICANN.

When was .nike created?

.nike was delegated to the DNS root zone on July 9, 2016.

Is .nike a valid domain?

Yes. .nike is an active top-level domain in the DNS root zone, delegated in 2016, so .nike addresses work in every browser.

Can I buy a .nike domain?

No. .nike is a brand TLD under ICANN Specification 13, so names are reserved for NIKE, Inc.

Is .nike DNSSEC-signed?

Yes, the root zone holds a DS record for .nike.

Sources

Data from IANA root zone version 2026102000. Last changed May 11, 2024. Spotted something wrong? Tell us.

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How well do you know .nike?

Three questions. Each right answer is worth 10 XP — more if you keep a streak going.

  1. 1In which year did .nike enter the root zone?

  2. 2Who runs the .nike registry?

  3. 3Can the public register names under .nike?