What is .mattel?
Brand TLDs operate under Specification 13 of ICANN's registry agreement. It lets a trademark owner keep every second-level name for itself, so you won't find .mattel names for sale at any registrar.
.mattel entered the DNS root zone on May 28, 2016, 10 years ago. It came out of ICANN's New gTLD Program, the 2012 application round that grew the root from 22 generic TLDs to well over a thousand.
On the technical side, .mattel is served by 6 authoritative name servers, every one of them reachable over IPv6. It is also DNSSEC-signed: the root zone carries a DS record for .mattel, which lets validating resolvers check its answers cryptographically. Registration data is published over RDAP.
.mattel FAQ
What country is .mattel?
None. .mattel is a generic top-level domain, so it isn't tied to any country.
Who owns the .mattel domain extension?
Mattel IT Services, Inc. operates .mattel as its registry, under a registry agreement with ICANN.
When was .mattel created?
.mattel was delegated to the DNS root zone on May 28, 2016.
Is .mattel a valid domain?
Yes. .mattel is an active top-level domain in the DNS root zone, delegated in 2016, so .mattel addresses work in every browser.
Can I buy a .mattel domain?
No. .mattel is a brand TLD under ICANN Specification 13, so names are reserved for Mattel IT Services, Inc.
Is .mattel DNSSEC-signed?
Yes, the root zone holds a DS record for .mattel.
Sources
Data from IANA root zone version 2026102000. Last changed June 10, 2025. Spotted something wrong? Tell us.
