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Brand TLD DNSSEC

.george Wal-Mart Stores, Inc.'s brand TLD

.george is a "dotBrand": a top-level domain run by Wal-Mart Stores, Inc. for its own use, not a domain the public can buy.

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Brand TLD

Brand TLD

.george

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What is .george?

Brand TLDs operate under Specification 13 of ICANN's registry agreement. It lets a trademark owner keep every second-level name for itself, so you won't find .george names for sale at any registrar.

.george entered the DNS root zone on August 18, 2016, 10 years ago. It came out of ICANN's New gTLD Program, the 2012 application round that grew the root from 22 generic TLDs to well over a thousand.

Wal-Mart Stores, Inc. also runs 3 other TLDs, including .grocery, .samsclub and .walmart.

On the technical side, .george is served by 6 authoritative name servers, every one of them reachable over IPv6. It is also DNSSEC-signed: the root zone carries a DS record for .george, which lets validating resolvers check its answers cryptographically. Registration data is published over RDAP and WHOIS (the WHOIS server is whois.nic.george).

Same registry, other endings

3 other TLDs share this operator.

.george FAQ

What country is .george?

None. .george is a generic top-level domain, so it isn't tied to any country.

Who owns the .george domain extension?

Wal-Mart Stores, Inc. operates .george as its registry, under a registry agreement with ICANN.

When was .george created?

.george was delegated to the DNS root zone on August 18, 2016.

Is .george a valid domain?

Yes. .george is an active top-level domain in the DNS root zone, delegated in 2016, so .george addresses work in every browser.

Can I buy a .george domain?

No. .george is a brand TLD under ICANN Specification 13, so names are reserved for Wal-Mart Stores, Inc.

Is .george DNSSEC-signed?

Yes, the root zone holds a DS record for .george.

Sources

Data from IANA root zone version 2026102000. Last changed November 20, 2024. Spotted something wrong? Tell us.

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Three questions. Each right answer is worth 10 XP — more if you keep a streak going.

  1. 1In which year did .george enter the root zone?

  2. 2Who runs the .george registry?

  3. 3Can the public register names under .george?