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Brand TLD DNSSEC

.athleta The Gap, Inc.'s brand TLD

.athleta is a "dotBrand": a top-level domain run by The Gap, Inc. for its own use, not a domain the public can buy.

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Brand TLD

.athleta

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What is .athleta?

Brand TLDs operate under Specification 13 of ICANN's registry agreement. It lets a trademark owner keep every second-level name for itself, so you won't find .athleta names for sale at any registrar.

.athleta entered the DNS root zone on August 4, 2016, 10 years ago. It came out of ICANN's New gTLD Program, the 2012 application round that grew the root from 22 generic TLDs to well over a thousand.

The Gap, Inc. also runs one other TLD, including .gap.

On the technical side, .athleta is served by 6 authoritative name servers, every one of them reachable over IPv6. It is also DNSSEC-signed: the root zone carries a DS record for .athleta, which lets validating resolvers check its answers cryptographically. Registration data is published over RDAP.

Same registry, other endings

1 other TLD shares this operator.

.athleta FAQ

What country is .athleta?

None. .athleta is a generic top-level domain, so it isn't tied to any country.

Who owns the .athleta domain extension?

The Gap, Inc. operates .athleta as its registry, under a registry agreement with ICANN.

When was .athleta created?

.athleta was delegated to the DNS root zone on August 4, 2016.

Is .athleta a valid domain?

Yes. .athleta is an active top-level domain in the DNS root zone, delegated in 2016, so .athleta addresses work in every browser.

Can I buy a .athleta domain?

No. .athleta is a brand TLD under ICANN Specification 13, so names are reserved for The Gap, Inc.

Is .athleta DNSSEC-signed?

Yes, the root zone holds a DS record for .athleta.

Sources

Data from IANA root zone version 2026102000. Last changed May 11, 2024. Spotted something wrong? Tell us.

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Three questions. Each right answer is worth 10 XP — more if you keep a streak going.

  1. 1In which year did .athleta enter the root zone?

  2. 2Who runs the .athleta registry?

  3. 3Can the public register names under .athleta?